The NEW approach to your mortgage.
At NEO Home Loans, we empower you with financial literacy and help guide your journey to financial freedom.
Schedule your dreams & goals call
Wes Friedman
Branch Leader | NMLS# 370050
Purchasing or refinancing a home is often the largest financial transaction most people will ever make, so it’s essential to choose a trusted and experienced Mortgage Advisor who can guide you to the right solution. My goal is to ensure every client receives financing tailored to their individual needs.
With over 23 years of experience in the real estate and lending industry, I have helped thousands of families and individuals secure responsible and affordable home financing. Integrity, honesty, and clear communication are the cornerstones of my practice. To me, a mortgage is more than a transaction; it’s an opportunity to build lasting relationships with clients, realtors, and business partners.
Why choose me for your mortgage lending needs?
- 23+ years of lending experience
- Competitive interest rates
- In-house underwriting, processing, and funding
- A wide variety of programs, including Down Payment Assistance and Jumbo Loans
- Exceptional service from a close-knit team that treats every client like family
- Backed by NEO Home Loans, an approved direct lender with Ginnie Mae, Fannie Mae, and Freddie Mac
As a Reno native who has called Las Vegas home for the past 24 years, I’m proud to give back to the community through volunteering and financial support of local organizations. My team and I are committed to outstanding customer service, always available by phone or email to provide peace of mind throughout the lending process. Many loan officers can get you a loan. My mission is to get you the right loan that truly fits your needs. Don’t chance it with the rest; choose the best. Call me today at (775) 530-6222 to get prequalified!
The NEO Experience
Being a successful homeowner is so much more than just buying a home and making your mortgage payment. The NEO Experience will make sure your home will always be a powerful tool that can help you achieve your financial goals, create generational wealth, and enjoy a secure retirement.
OUR PROCESS
Step 1
Discovery
We need to learn about you so we can understand your financial situation and long-term goals before we prescribe a mortgage strategy.
Step 2
Strategy
We will analyze mortgage options with the lowest cost and greatest prosperity potential for you and your family, then present you with a Total Cost Analysis - a digital and easy-to-read breakdown of your mortgage options.
Step 3
Execution
We create a flawless home loan experience for you. If you are in a highly competitive market, we will position you to close your loan as quickly as possible. If you need more time to prepare, we will continue to advise you on your financial situation until you are ready to buy or refinance your home.
Step 4
Wealth Maximization
Your life and the real estate market where you live can change rapidly. Even after you are in your new home, we will continue to manage your mortgage and help you maximize your wealth.
The closing of your loan is just the start of our relationship.

Stay informed about the value of your home!
Our monthly report offers an intuitive financial dashboard, tailored to enhance your wealth-building journey with your most significant asset: your home.
We are committed to ensuring you always have a clear and accurate understanding of your home's value and its impact on your family's financial wellbeing.